Best advertising platforms for small business.

Overview

The use of Digital channels is to promote content and product to connect with costumers. You can reach more costumers with digital marketing campaigns. You can use website, apps, mobile devices, social media, SEO and others for your advertisement.

Digital Marketing Platforms

Google Ads

It allows businesses to reach more potential costumers. This campaigns can start from less than $5 per day to higher as you can. It operates on pay-per-click model. It often depends upon your campaign type, target audience, competition.

It is bit expensive but it enables you to run effective campaign.
You can control your daily and monthly budget.
Costs depends upon Ads type.

Facebook Ads

Facebook provide visual appeal for engaging ads. It enables to target specific costumers with interests. It can start $1 to as high as you want according to your goal. It's cost per click and cost per impression depends upon different factors.

It is bit expensive but it enables you to run effective campaign.

Costs per click and costs per impression depends upon impression.
It has limited organic research.
Due to strict guidelines, disapprovals can delay your campaigns.

Instagram Ads

It is effective to reach younger audience. It is best platforms to advertise small business with trending product and brands. It enables to target based on demographics, interests, behaviors and location to reach right audience.

High reach but less-chance to reach effective costumers.
Best to increase brand value.
Better to use influencers for marketing.

More platforms are

Mailchimp

Marketing through email. It provides powerful automation features. Price depends upon subscribers count.

LinkedIn Ads

It is best for targeted advertising. It has professional mindset users so you can reach Ideal costumers.

You can also use YouTube ads(adsense), canva and other platforms to increase your

Hoot suite

It is social media management platform rather than advertising platform. It also provides ads with better audience engagement allowing you yo manage multiple social media ad campaigns from one dashboard.